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Eric B. Zimmett

Eric B. Zimmett

Fieldwork & Advisory

Tag Archives: writing

Mugshots, and a typo? at Rothrock Coffee

This error, likely unintentional, is actually great for marketing. And if I were advising Rothrock, or if you’re still listening, Rothrock, I would keep the typo.

Posted byEric ZimmettMarch 3, 2025March 3, 2025Posted inAdvertising, behavioral science, Drinks, Facebook, Facebook Agency, social media, Social media agency, UnfilteredTags:marketing, social media, writingLeave a comment on Mugshots, and a typo? at Rothrock Coffee
In the Field: Getting ‘Grounded in Boalsburg’ With Music on the Lawn

In the Field: Getting ‘Grounded in Boalsburg’ With Music on the Lawn

The big tree overlooking the lawn on Old Boalsburg Road provided shade for the first…

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3 Questions that Transformed my Content Strategy

3 Questions that Transformed my Content Strategy

My content strategy for clients Braden Social this year started with 3 questions… 1. What…

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Mugshots, and a typo? at Rothrock Coffee

Mugshots, and a typo? at Rothrock Coffee

This error, likely unintentional, is actually great for marketing. And if I were advising Rothrock,…

Keep reading

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